What to Expect?

Before you leave home

Pack your bike, helmet (required), water bottle and sunscreen (and anything else you might need!)

Check the weather and dress appropriately — The Ride happens rain or shine.

Eat breakfast. While there will be some breakfast foods at The Ride, it’s important that you fuel up before.

Drink plenty of water the day before and the morning of The Ride! 

Text the word “Bike” to 55222 to sign up for last minute text alerts while you ride. 

Before The Ride

Arrive an hour before your designated start time so that you can park (UB Parking Map / Roswell Parking Map) and check in at packet pick up. Canada Riders – please plan on arriving to Roswell between 5:30 a.m. and 6:30 a.m. for rolling starts.

IF you checked in at packet pick up already, then you can go straight to the line up when your route is preparing to leave. Make sure you’re wearing your bib and rider number.

Explore the vendors and tents while you wait to line up — maybe even fill out a “I’m Riding For …” card at the Roswell Park Experience Tent.

Stretch, warm up and prepare for your ride.

After you pick up your packet, you can redeem or order any rider rewards you may have earned (click here to learn more).

Don't forget these seven items!


Water Bottle

Appropriate Weather Gear

Last-Minute Donations

Bib Number

(if you’ve already checked in. 
If not, you’ll receive 
this at Check In.)

Border ID

(if riding in either Canada route)

Fully Charged Cell Phone

During The Ride

  1. Wear your helmet. No ifs, ands or buts about it.

  2. Please Do not wear headphones. You’ll be riding with A LOT of other people, so safety is key.

  3. Be aware of everything going on around you. Be mindful of your place and space on the road.

  4. Make sure to share the road — no more than two people in a lane.

  5. Ride on the right, pass on the left. Call out when you are passing so that others are aware of you.

  6. Make sure to drink before you are thirsty!

  7. There are restrooms, water and food at each rest stop — take advantage of these.

  8. If you need assistance, ask at a rest stop, ask a ride volunteer, or call 716-843-7433.

  9. If there is an accident or emergency, call 911 first.

After The Ride

Enjoy the finish line festivities, including food, beverages, entertainment and activities, at UB North!

UB North > lunch is served from 9:00 a.m. – 4 p.m. and the beer tent is open from 9:30 a.m. – 3 p.m.

Make sure to follow us on Facebook, Instagram and Twitter where we will be sharing event pictures,  announcing the winners of the team contests, and more!

Thank you for riding!