The awe of the Ride, and the torch in each of us

The awe of the Ride, and the torch in each of us

For three decades, Ride for Roswell has built traditions that have left an impact on generations. Perhaps the most noteworthy of those traditions is the lighting of the torch, which began in 2017. To celebrate the 30th anniversary, we’re taking a different approach to this special moment. Rather than spotlighting one person to light the torch, the focus this year … is you. In fact, it’s each of us — individually and as one collective Ride Community.

Torch

What is the Ride for Roswell Torch?

We gather at Ride for Roswell every year to stand in solidarity with patients, celebrate survivors and remember those we’ve lost. But, at the forefront, we ride with a mission to end cancer. The torch has become the symbol of hope during Ride Weekend. It represents the courage and strength of patients and the community’s collective drive to continue to fight for cancer cures.

While the torch symbolizes hope and the desire for a brighter tomorrow, it can mean something different to the thousands of people in the Ride Community.

This year’s torch lighting will bring together all these perspectives to reflect on and reignite our mission. For this milestone year, we aim to show the different ways the essence of the torch touches the Ride Community, and shines a spotlight on how we are all united in a shared hope.

“The flame represents the patients and survivors. It represents the compassion of our nurses and our clinicians. And it represents the brilliance of our researchers,” said Chris Eberle, a cancer survivor and the creator of the torch.

“Once you’ve experienced Ride Weekend, you’ll never be the same. The passion, compassion and dedication of every participant, from riders, to survivors, clinicians, researchers and nurses is extraordinary. It is truly a rewarding experience to know that you are making a difference by volunteering in the fight to cure cancer.”

This is a photo of Chris Eberle after lighting the ceremonial torch at Ride for Roswell.

Hope & Strength

Overall, the torch represents the unwavering hope for a cure and the strength of those battling cancer. It’s a reminder that no one fights alone and that every pedal stroke pushes toward a better future.

Community & Unity

The torch is a symbol of the collective power of the cycling community, volunteers, donors and researchers coming together to make a difference. It represents the bonds formed on the ride and the shared mission to end cancer. No one represents the community and unity better than a Ride Team Captain.

Progress & Innovation

The flame represents the progress being made in cancer research and the innovation driving new treatments and cures. It acknowledges the scientists and medical professionals working tirelessly for a future without cancer.

Amplification & Advocacy

The torch symbolizes the importance of not just raising money but also spreading awareness. Our Ride donors and volunteers go the extra mile to make the Ride successful each year.

Remembrance & Tribute

The torch represents the resilience of patients, survivors and riders pushing through challenges. It honors those who have fought or are currently fighting cancer, keeping their memory and spirit alive and serves as a beacon of love for those who ride in memory of loved ones.

Celebration & Milestone

Since 2025 is an anniversary year, the torch will symbolize the incredible impact the event has had over the years. It’s a celebration of the victories — both big and small — that have been achieved through fundraising, research and community efforts.

It’s when we take a step back, we realize Ride for Roswell is more than 8,000 riders, 2,000 volunteers and more than $80 million raised. It’s all of it. It’s each of us. It’s the breakthroughs we’ve funded. It’s lives we aim to change. It’s the awe of the moment … when all of those emotions come together as we see the flame.

Ride for Roswell Torch
Mitch Flynn, Ride Founder and 2025 Torch Lighter

Founder of Ride, Mitch Flynn, will light the torch at Celebration of Hope. Each member of our community, whether in the crowd at UB or elsewhere, will be with him through our shared passion in the cause that unites us all: ending cancer.

“I love the idea of the torch and all that it stands for — hope for everyone who’s going through or gone through a cancer experience, the passion behind research at Roswell, and the way it captures the life-changing spirit of the Ride,” explained Mitch. “I’m honored and humbled to play this part in one of the Ride’s most powerful moments.”
 

30 years down, but we’re not done yet. We’ll keep riding until we cross the finish line in this fight against cancer.

Breast cancer survivor “pays it forward” at the Ride

Breast cancer survivor “pays it forward” at the Ride

Jamie Johnson proudly walked beside her husband Levar in the 2024 Celebration of Hope procession. The two sported pink T-shirts and pompoms, standing in solidarity with the patients, survivors and physicians representing the breast cancer group.

Jamie is a five-year breast cancer survivor. She is a patient of Dr. Ellis G. Levine, the Breast Medicine Chief at Roswell Park Comprehensive Cancer Center.

“The support that we got from the staff at Roswell Park, that was an excellent experience,” said Levar.

Jamie and Levar first took part in Ride for Roswell in 2023, and the weekend event left a lasting impact on the couple.

Two people wearing pink T-shirts and sunglasses smile while holding pink pom-poms at Ride For Roswell. A large white tent and other attendees create a vibrant backdrop at this outdoor event.
Jamie Johnson ringing the bell at Roswell Park Comprehensive Cancer Center
Jamie Johnson, a cancer survivor, at Ride for Roswell

Why the Johnson’s Ride for Roswell

“I really didn’t think I was going to have this rush of emotion, but I did,” said Jamie, reflecting on her first Ride. “It was really emotional coming through the finish line, just seeing all the survivors, seeing all the names written on the ground and things like that. We vowed to do it every year if we can.”

It’s now an event they look forward to, and, for Levar, it’s a time to celebrate his wife and all she’s overcome.

When asked how proud Levar is of Jamie, he didn’t hesitate: “To the moon and back,” he stated with a smile. “My wife is a fighter. That was very encouraging to me. Her attitude toward things … she said she was going to fight, she said she was going to beat this, and she hasn’t looked back.”

Like so many participants, Jamie and Levar were moved by the Ride Community: people at different stages in their journeys and varying connections to cancer.

“It gives me hope. Especially when you’re diagnosed at a relatively young age, it just feels good to see people of all different ages and ethnic backgrounds — everybody is fighting,” said Jamie.

Levar added, “We had our tough days, but Jamie has always kept her chin up. We knew that we were going to get past this. At events like the Ride, we can pay it forward.”

Making a difference in the mission to end cancer

Part of the magic of the Ride is that the work we do together leaves a lasting impact on the way cancer patients are treated.

The dollars raised support patient care programs and clinical trials at Roswell Park, something deeply personal for Jamie and Levar.

“To know that other patients are going to get the excellent care that I got makes me feel good,” Jamie explained.

Heading into the 30th anniversary of Ride for Roswell, Jamie and Levar both described their Ride experience as hopeful.

“When I’m crossing that finish line, I’m crossing it for my wife, for my mom, my dad, for my late sister. It gets emotional,” said Levar. “You see those names and you kind of imagine their name on the pavement as well. You hear the bell ringing, and that’s for you. It’s a really good feeling.”

Jamie and Levar at Ride for Roswell's Celebration of Hope

Dr. Roswell Park’s great grandson’s first Ride

Dr. Roswell Park’s great grandson’s first Ride

Dr. Roswell Park’s legacy lives on not only within the walls of Roswell Park Comprehensive Cancer Center, but also within his own family. The late medical pioneer’s great-grandson, Peter Koekkoek, returned to Buffalo in 2024 to attend his first Ride for Roswell.

“He was a real renaissance man, an inventor, surgeon, musician,” said Peter as he reflected on his great grandfather’s life. “I think he was most interested in treating the whole patient, and cancer is part of that.”

Today Dr. Roswell Park is remembered mostly as the founder of the world’s first cancer research institute, but his contributions to medicine extend much further.

Peter stated, “I was born into this, and I felt it was time to step up and do the Ride.”

Joining Ride for Roswell

Although Peter has spent much of his adult life in the Boston, Massachusetts area, he grew up in Western New York — very much aware of his family’s impact locally and worldwide.

He, too, knows the devastation of cancer.

Peter’s cousin, also named Roswell Park, endearingly called ‘Ros,’ had cancer four times and died from the disease in 2020.

“We were extremely close growing up and also as adults. He was the kind of guy I always wanted to be like,” said Peter. “He was the best. He was a heck of a dude. I miss him every day.”

Ros was a patient at Roswell Park, and when Peter decided to sign up for Ride for Roswell, he did so in honor of his late cousin.

“This was really my private memorial to him.”

Ros on his boat, Gryffon, in the summer of 2018.
Peter Koekkeok

The impact of the Ride

“It’s unbelievable,” Peter exclaimed while on campus for his first-ever Ride Weekend. He added, “One of the things that made me want to do this is pride. I’m proud of my heritage and I’m embracing my heritage by helping to fundraise for Roswell Park.”

The 2024 Ride for Roswell raised $5.9 million for cancer research and patient care programs at Roswell Park. The amount had Peter taken aback.

“It’s an amazing thing. That’s a major amount of stepping up from Buffalo.”

Celebrating Roswell Park’s mission to end cancer

Peter is a strong believer in the mission of Roswell Park, and he’s excited to play a role in accelerating that through the Ride. In 2025, he hopes to form a team with his adult children, bringing together the last blood relatives of Dr. Park for a cause that unites us all.

“Roswell Park just does such amazing work: helping people cure cancer.”

Mark Pietz Honored as Volunteer of the Year

Mark Pietz Honored as Volunteer of the Year

The Ride Community is made up of thousands of riders, volunteers, and supporters. Each person contributes to the magic of the event in a different way, including Mark Pietz. His influence can be felt throughout all of Ride Weekend, especially during the Peloton on Friday night. Mark’s longtime commitment to the cause and unbeatable drive for this event is why he was selected as the 2024 Ride for Roswell Volunteer of the Year.

2024 Volunteer of the Year, Mark Pietz, with fundraising coordinator Allison Lockwood
2024 Volunteer of the Year, Mark Pietz, with Dr. Candace Johnson

Mark’s history with Ride for Roswell

Mark took part in his first Ride for Roswell back in 2007.

“I rode in memory of my wife’s father who had gotten fantastic care at Roswell Park. I was just amazed at the amount of donations that came in,” said Mark. “The entire day and weekend were just incredible.”

He came back the next year, and, as a top fundraiser, he was able to ride in the inaugural Peloton. Mark rode alongside Mitch Flynn, founder of the Ride, and remembers seeing Mitch stop along the way to check in with riders and volunteers.

Mark said, “That ride I would say was really a life-changing moment.”

Not long after, he got involved with the Extra Mile Club and Peloton planning committee. More than 17 years later, he’s still as passionate, dedicated and ambitious.

Serving as a Volunteer Leader

Mark’s current role with the Ride revolves around leading the Peloton. He helps coordinate training rides, iron out logistics and communicate with the police and riding marshals to ensure all goes smoothly.

“It’s making sure that we can pull it off and get everybody safely from Roswell Park up to UB for Celebration of Hope, which has become a major amazing event,” said Mark. “That behind-the-scenes important piece, I’m willing to take it on, and I just want to make sure that everybody has a great day, and everybody is safe.”

“Every year, the Peloton is one of the most powerful parts of Ride weekend. The reason that it is able to happen each year is because of Mark,” explains Fundraising Senior Manager Mackenzie Giancarlo. “He provides advice and guidance to new riders, rides the route ahead of time to check for hazards, communicates with the Peloton riding marshalls and spends countless hours preparing for the 12-mile ride into Celebration of Hope.”

Mark laughs that his volunteer position is a 51-week per year job. He takes one week off to debrief after Ride Weekend and then jumps back into action.

He explained, “I’m immediately thinking about what we can do better next year.”

Why volunteer at Ride for Roswell?

For Mark, Ride for Roswell has become a personal pursuit. Not only is his wife a breast cancer survivor, but he’s also seen the impact Ride Weekend has on participants and their families.

“Look around. This is amazing on this campus,” he reflected at the 2024 event. “There’s 10,000 people here raising $6 million for cancer research, all for a united cause. People from all different walks of life, from kids to people who are probably in their 80s or 90s, riding to do something good for Buffalo, for Roswell Park.”

Mark knows not everyone can commit year-round like he does, but he says even if you have an hour, give an hour.

He added, “If everybody does a little bit, we all make this happen.”

As for when he’ll pass the torch, Mark had this to say:

“I will keep volunteering for as long as I can, until I physically cannot do this anymore, and then I’ll still come up and be a part of the Ride somehow.”

2024 Volunteer of the Year, Mark Pietz, speaking at the Pathways Park event.

The Ride Team thanks you, Mark, for your years of incredible dedication and service!

Spearheading Team Roswell’s top fundraising team

Spearheading Team Roswell’s top fundraising team

Employees at Roswell Park serve cancer patients every day, but their commitment to the cause doesn’t stop there. Hundreds of employees also do their part in the mission to end cancer by participating in Ride for Roswell. We call this group, along with their family members, Team Roswell. Since 2012, Team Roswell has raised more than $3.5 million through the Ride.

For several years, the Donor Center has been the top Roswell Park team — led by Maria Turner.

Getting Involved with Ride for Roswell

Maria, who is also the marketing and communications manager for Roswell Park’s donor center, took part in her first Ride for Roswell as a vendor representing the donor center in the mid-2000s. She says the experience was eye-opening, and encouraged her to come back the following year as a participant.

That next year, Maria’s entire family participated in the event and she rode a tandem bike with her son, who was just six years old at that time. What started as a one-time event for her family has grown into an annual tradition. She’s taken part every year since.

“It’s the most humbling thing we do every summer. It sets the tone for the rest of the summer because when you get in that mindset of doing something to help other people, then it stays with you and you want to keep doing that all summer long,” said Maria.

Maria Turner, a Ride for Roswell team captain
Riders on the Donor Center Team
Riders on the Donor Center team
Participants on the Donor Center team

Starting the Donor Center Team

Maria founded the Donor Center Team and she has been its captain every year.

“We stay in communication. We’re a close-knit group. We get together after the Ride to celebrate our success and we just have a good time.”

The Donor Center Team has held its place as the top Team Roswell team for several years. In 2024 alone, they have surpassed a goal of raising $60,000. Maria says they are passionate about their goals, which motivates each team member throughout Ride Season.

However, she credits their success largely due to a very determined team and the decision to dedicate their fundraising to a different patient each year.

“A couple years into it, we decided to ride in honor of one of our patients and, in particular, a patient who was utilizing blood products so that we could bring even more recognition to our program. Having our honoree family involved firsthand helped them understand a little bit more about Ride for Roswell.”

A win/win for both the donor center and Ride for Roswell — but that’s not all.

“What happens as a result is actually beyond amazing. Down to the most basic level of healing, we have seen by affording these patients and their families an opportunity to see beyond their own situation and become involved to a larger extent, ends up providing healing that I never saw coming. Our families consistently express their gratitude for the opportunity and how much it helped them”

Many of the honorees they’ve selected over the years have had no prior experience with the Ride, but as a result of riding with the donor center, their family and friends have stayed connected to the event long-term.

In fact, many of the patients the donor center rode in honor of are still active in the Ride

Advice to Anyone Considering Joining the Ride

When it comes to fundraising, Maria doesn’t want others to be intimidated by the donor center’s strong numbers. She recommends jumping in with social media to kick off your efforts. Her team also utilizes a large gift card raffle every year and other methods to encourage people to contribute. The key is just getting started.  

Maria believes the Ride is something you have to experience for yourself, and she thinks everyone should try to participate at least once.

“I encourage everybody to try it because you get hooked. Once you’re there and you realize all that’s happening, it’s something that you want to be part of every year. The experience is beyond what I can really put into words.”

Aside from the altruistic reasons to get involved, Maria stressed … it’s fun!

“Like we always say here at Roswell Park, ‘Just give it one day.’ I would say, ‘Just give it one Ride,’ I think you’ll see then why you’ll want to continue.”

The Donor Center table at Ride for Roswell
Donor Center at Ride for Roswell

First-time rider’s guide to the Ride

First-time rider’s guide to the Ride

Welcome to the Ride Community! With Ride Weekend fast approaching, this is a look at everything you can expect as a first-time rider.

Rider at Ride for Roswell giving a thumbs up

Did you know the Ride is a two-day event?

There are two key pieces to Ride Weekend: Celebration of Hope and, of course, Ride Day.

Celebration of Hope

Friday, June 26

Celebration of Hope is an impactful event that kicks off Ride for Roswell. The mission-based program, which takes place the Friday night before Ride Day, includes the parade of teams, the Peloton and the ceremonial lighting of the torch.

Ride Day

Saturday, June 27

Ride Day is what you probably picture when you hear, “Ride for Roswell.” Thousands of cyclists ride in one of the nine routes, ranging from 4 to 100 miles. All routes begin and end at UB’s North Campus, and there’s fun for the whole family! Invite your loved ones to cheer you on.

First and foremost, Ride for Roswell is a fundraiser.

Funds raised through Ride for Roswell benefit research and clinical trials at Roswell Park Comprehensive Cancer Center. It’s important each rider does their part in the mission to end cancer. Imagine the difference we can make when we all come together for such an incredible cause. If you’ve never fundraised before, no worries! We’re here to help.

Get 3!

Did you know that every minute, three people in the United States are diagnosed with cancer? This year, we want every rider to secure at least three donations as they meet and surpass their $200 fundraising commitment. 

Getting Started

We know getting started with your fundraising can be intimidating, so we’ve laid out several tools, tips and tricks you can use to maximize your impact. Check out the tools to kick-start your fundraising.  

And … the more you raise, the more you earn!

The Ride Community welcomes you with open arms, and we can’t wait to celebrate together on Ride Weekend.

Meet some of the riders who will be joining you on Ride Weekend:

Still have questions? Feel free to call our team at 716-843-7433 or email us at rideforroswell@roswellpark.org.

How to raise $1,500 by Ride Day

How to raise $1,500 by Ride Day

Ride for Roswell is still a few months away, and there is still plenty of time to maximize your impact. We have some ideas to help you hit $1,500 (making you a member of the Extra Mile Club) in time for Ride Weekend.

This is a photo for the Ride letters and flags at Ride for Roswell.

Attend a Beers & Gears event

Rally your friends and family for Ride for Roswell’s happy hour series: Beers & Gears. The cost for most happy hours is $20, which will get you two drink tickets. The full $20 will then be credited to the rider’s fundraising page of your choice (yes, it can be your own). The more people you bring, the more you will raise!

Get 3!

Did you know that every minute, three people in the United States are diagnosed with cancer? Changing lives for cancer patients can be as easy as 1, 2, 3. This year, we want every rider to secure at least three donations. Here's how.

Host a team event.

Hold a team fundraiser! From a yard sale at a team member’s house where everyone can bring items to sell, to a potluck dinner where you charge guests a small fee to attend, the possibilities are endless. Post your event to your social media accounts to promote it!
Once your event is done, the funds raised can be turned in and divided evenly among the team members to count toward their fundraising pages.

Check out the new MyRFR app

Download the My RFR app to reach your fundraising goals even faster! The app will help you secure donations, track your progress toward your goal and it even has mobile check deposit. Learn more about the MyRFR app.

Lean on your strengths.

Use your unique gifts to make a positive impact. We encourage riders to personalize their fundraising strategy to their strengths and interests — making the journey fun and rewarding in more ways than one. Love crafting? Consider selling your creations for the cause! Do you have a skill you can teach others? Host a lesson and put the proceeds toward your fundraising total! There are so many opportunities to align your passions with Ride for Roswell’s mission.

Get social!

Utilize social media as a tool to help you reach your fundraising goals. Share your fundraising page on all your social platforms to spread the word about your why, and encourage friends, family and coworkers to donate to your fundraising page. FYI: Funds from Instagram don’t always display in the Ride for Roswell dashboard. For info on Facebook/Instagram fundraising, click here.&nbsp

The rule of 10.

Make a list of 10 people, ask them to contribute $25 each, and you’ll be shocked at how quickly the dollars add up! That will get you up to $250, earning your first rewards! If you need a good place to start, here is an example.

Ask > 3 friends > 2 co-workers > 1 neighbor > 4 family members.

Find a community partner.

Visit local businesses and ask them about ways they can help you raise funds for your Ride. They may donate or offer you a space to promote your Ride.

Ask, ask, ask … and ask again.

So many people have been impacted cancer. Whether they’ve lost a loved one to cancer, know someone who is a survivor or are battling the disease themselves, people want to make a difference! The more you share what you’re doing, the more people will choose to donate. Kathy Caruso of Team ‘Otterly’ Phil says it best; “A penny or a pound, it's all forward motion.”

Still need help? Feel free to call us at 716-843-7433 or email us at rideforroswell@roswellpark.org. Our in-house fundraising experts can offer additional guidance!

Jim Mize Honored as Volunteer of the Year

Jim Mize Honored as Volunteer of the Year

Volunteers are at the core of what makes Ride for Roswell such an impactful event year after year. They keep riders safe, fed, hydrated and happy. Jim Mize embodies all the best of what it means to be a Ride for Roswell volunteer. That’s why he’s being honored as the 2023 Ride for Roswell Volunteer of the Year.

Ride for Roswell Volunteer of the Year, Jim Mize, with Andrea Gregory
2023 Ride for Roswell Volunteer of the Year, Jim Mize

Ride Weekend

Jim began volunteering with Ride for Roswell 15 years ago and now serves as the start-line lead volunteer.

“The amalgamation of people from all different ages and groups working together for a common cause makes the Ride a very special experience.”

When asked about his secret to longevity as a volunteer, without hesitation Jim replied, “It’s the people. I love working with the Ride for Roswell team, the staff. I love working with the volunteers and interacting with the riders and spectators. It is such a fun event, and there is a great buzz, but even if you take all of that away, we’re raising funds for such a good cause – cancer research.”

The Cause

Funds raised through the Ride directly benefit cancer research and critical clinical trials at Roswell Park Comprehensive Cancer Center. For Jim, that mission resonates on a personal level.

“Cancer has hit close to home many times. I never met my grandmother because she passed from cancer at the age of 37. Both of my grandfathers were lost to cancer as were my mother-in-law and my father. My father so wished he had more time here on Earth. My hope and my motivation for serving on the Ride team is to do what I can to help raise funds for cancer research so that others may have a better outcome. This organization is constantly progressing with the research and the treatments that are being developed. The progress that has been made is both encouraging and wonderful.”

Message to the next generation of volunteers

Jim describes his time volunteering with Ride for Roswell as fun and rewarding. He believes there’s a great balance between longtime volunteers and young people who have just recently joined the cause.

His message to someone considering volunteering at next year’s Ride: “Anybody who volunteers is going to find that it’s a great experience. This is one of the best events that I’ve ever been a part of from a volunteer standpoint. My overall feeling about Ride for Roswell is so good that I just want to keep coming back. I love it.”

Jim Mize and a volunteer at Ride for Roswell
Jim Mize receiving his Ride for Roswell Volunteer of the Year award at Pathways Park.

Volunteer of the Year

Every year, dedicated members of the Ride Community are honored during a celebration in the Kathy and Joe Curatolo Pathways Park. The event shines a light on the event’s top fundraisers, teams and volunteers.

As the 2023 Volunteer of the Year, a brick with Jim’s name on it now has a permanent home in Pathways Park on Roswell Park’s campus, to be seen by employees, visitors and patients for generations to come.

“I am honored and humbled by this kind gesture. I am also grateful for the great support of Ashley Gracie, Katie Menke, Andrea Gregory and Tom Johnston. I also appreciate all of the excellent volunteers who helped with the start line on Ride Day. It is fun to be around everyone as we help raise funds for such a great cause.”

The Ride Team thanks you, Jim, for your years of incredible dedication and service!

Team Wheel Strong’s mission to spread hope through the Ride

Team Wheel Strong’s mission to spread hope through the Ride

Team Wheel Strong is a fundraising powerhouse for Ride for Roswell. In 2023 alone, the efforts of more than 50 riders helped to surpass the team’s fundraising goal of $45,000.

Reflecting on Wheel Strong’s growth since the team was started only three years ago, co-captain Eliot Jimerson became emotional.

“This was not in my plans,” he said with tears in his eyes. “People suffer, and I don’t like to see that. That’s why we ride.”

Eliot Jimerson of Team Wheel Strong at Ride for Roswell's Celebration of Hope.
This is a photo of Eliot Jimerson and Geneva Locke of Team Wheel Strong at Ride for Roswell.

How Team Wheel Strong began

Eliot felt the same helplessness so many of us do when someone close to him lost a loved one to cancer.

He explained, “I just didn’t have any words, so I said to my daughter, “It feels like I should do more. What could we do?’”

Geneva Locke, Eliot’s daughter, came up with the idea to register for the Ride.

“We decided together as a father and a daughter that we were going to participate in the Ride, and we never knew at that time the overwhelming amount of hope and support there is around Roswell Park,” said Geneva.

Eliot added, “Everybody kept saying, ‘I want to ride,’ and it turned into a team.”

From family, to friends, to community, Team Wheel Strong became a welcome space for anyone motivated to fight back against cancer.

Community at the center

“Our team is made up largely of our community, and our home base is on the Seneca Nation Territory, but our team also branches out with other Native Nations,” said Geneva.

With riders from several other indigenous communities joining the movement, Team Wheel Strong’s efforts to raise awareness for Roswell Park spread far beyond Ride Weekend. 

“It started out as community involvement. We had a lot of pop-up rides that first year because our kids wanted to get on their bikes. We would advertise these pop-up rides and charge a small fee for families,” Geneva explained. “It was more or less to provide a safe place for our community members to ride with their families on territory because we don’t have sidewalks and the roads are very busy. We would use our community center, and everybody was just so supportive.”

The more they got involved, the more they came across other people who had been affected by cancer. Those personal connections are what the team captains believe have helped Wheel Strong gain so much momentum.

“If you count all the support around us, it’s around 65 people. There are people who are involved and don’t ride, but they do a lot of the work and they’re the ones who deserve a lot of recognition,” said Eliot.

Members of Team Wheel Strong at the Ride for Roswell kickoff party.
Members of Team Wheel Strong at Ride for Roswell in 2021
Team Wheel Strong Logo

The significance of the Wheel Strong logo

It’s easy to spot a Team Wheel Strong rider because their jerseys are so unique and prominent. Coming up with a design was no easy feat.

Geneva, who was the mastermind behind the logo, explained the inspiration.

“My grandpa, who suffered from cancer, used to be able to ride a unicycle. He also had a single wheel that he would push around with this wire cord and run behind it, and the kids always thought it was a great time. So, it was important to me to include a wheel,” she exclaimed with a smile.

“We knew we wanted to have some sort of cultural touch to it and that’s where we decided to put the Hiawatha Belt, which represents the Haudenosaunee and signifies the unity of our people as well as our team.”

Designating funds from the Ride

Riders have the option to designate their fundraising dollars to a specific area of need. Several riders on Team Wheel Strong, including Geneva, are choosing to designate their funds to Roswell Park’s Center of Indigenous Cancer Research.

“If you can have something that you can identify with, that warms your heart, feels like home, especially when you’re walking into a scary situation like a cancer diagnosis, that’s what the Indigenous Center can grow to do for many of our community members that have to turn to Roswell Park every year,” said Geneva.

Looking forward to Ride Weekend

Ride Weekend is a multi-generational celebration for Eliot and Geneva’s family.

“Crossing the finish line, I think of my team. I think of my grandkids,” said Eliot. “I have my grandson who I ride with. He’s a little guy, but he does 30 miles.”

And despite the heaviness and sadness around cancer, they try to keep the atmosphere for their team one of positivity and unity.

“All I ever wanted Wheel Strong to do was provide hope for those who fight the fight. Hopefully one day we’re all just cheering for the end of cancer,” Geneva explained.

Eliot added, “There’s so much hatred in the world it seems sometimes, but when you come together for a cause and put all your differences aside, I believe that’s when miracles can happen. And that’s what I see with the Ride.”

Eliot Jimerson and his grandson Myles of Team Wheel Strong at Ride for Roswell

Dr. Emese Zsiros: Researching and riding for cancer cures

Dr. Emese Zsiros: Researching and riding for cancer cures

Dr. Emese Zsiros’ work at Roswell Park Comprehensive Cancer Center has two main facets: treating women with cancer and researching to find the next cure. As the Chair of the Department of Gynecological Oncology, her passion stretches from the clinic to the community.

Dr. Zsiros and her dog at Ride for Roswell
Here you will see Dr. Zsiros in an Extra Mile Club jersey at Ride for Roswell.
Cheryl, the 2023 Torch Lighter, posing with Dr. Zsiros and her dog at Ride for Roswell.

Riding to end cancer.

Dr. Zsiros came to Roswell Park in 2014, and Ride for Roswell was one of the first fundraising events she participated in as a team member.

“At that time, I only had one daughter. She was four years old. It was a huge honor and really emotional to be able to participate in the Celebration of Hope, to be able to walk with our patients in the procession, to be able to raise money and awareness of gynecologic cancers, but also to able to show my daughter what Mommy and Daddy are doing.”

Dr. Zsiros’ husband, Dr. Gyorgy Paragh, is also a physician at Roswell Park. He serves as the Chair of the Department of Dermatology. During that first Ride Weekend as a family, Dr. Zsiros says their daughter could sense the love and gratitude from the patients.

“Just seeing the enthusiasm of the crowd cheering for the cancer patients, cheering for the Peloton riders, cheering for the physicians as you’re walking through the procession, I remember it really left a big mark on her.”

Nine years later, they have four children – all of whom will be riding this summer and walking in the procession at the Celebration of Hope.

“I have twin boys, and they typically walk with my husband’s team. Our two girls will be walking with me and the gynecology patients, representing women.”

Full spectrum of care.

Cancer care is not one-size-fits-all, and Dr. Zsiros prides herself on really getting to know the women she serves.

“We walk the path together, from the time of diagnosis, the surgery, all the chemotherapies until their cancer journey is through.”

It’s because of those relationships that Dr. Zsiros is even more motivated to discover new breakthroughs that can improve and extend life.

“My research focuses on ovarian cancer research and immunotherapy. I think this is a deadly disease that typically doesn’t get a lot of attention. Part of that is because it affects women, but a minority of women,” Dr. Zsiros explained. “When the mother falls ill, it tends to affect the entire family due to her common role as the primary caregiver. This type of research not only assists our patients directly but also has a broader impact, often benefiting multiple generations under the familial umbrella she heads.”

Staff members with the Department of Gynecological Oncology stand by those families every day at Roswell Park, but they also come together to show their support during Ride Weekend.

 

Team Roswell.

Since Dr. Zsiros became chair of the department, she has encouraged the entire gynecology staff to get involved with Ride for Roswell. Last year, they even had special shirts made for their team.

“The entire gynecologic oncology team came together as a cohesive unit, providing an invaluable experience for our team members. This momentous occasion allowed us to connect with this community and the Roswell family deeply, transcending our regular daily work routines.”

Her message to other Roswell Park employees considering signing up: “Don’t think about it twice, because it is so much fun!”

Fun and fulfilling. From raising critical funds for cancer research, to pushing yourself physically while riding, Ride Weekend is something Dr. Zsiros and hundreds of other riders look forward to all season long.

“Last year I took on a longer route and it was challenging. The heat was intense, and navigating through it was strenuous. But I felt so accomplished and so happy by the end of the day that I did something meaningful. I really wouldn’t have given up that opportunity for anything else.”

She explained that Ride for Roswell showcases what it means to be a part of the Roswell Park community.

“We are really in this together: health care providers, patients, researchers and family members.”