With less than a week left until Ride Weekend, it’s time to get your last-minute fundraising in! Here are some tips and tricks on how to reach your goal in time!
- Keep posting your fundraising page on social media! The more people see it across their feed, the more they’ll think about it and want to get involved. You can even create a Facebook group that has your fundraising page link and information in the description that you can invite your friends and family to join.
- Include the link to your fundraising page in your email signature. Even though The Ride is around the corner, it doesn’t hurt to keep reminding people of the cause. By putting the link to your donation page in your signature, it’s a friendly reminder that they still have time to donate.
- Ask local businesses to match what you’ve raised so far! This is an easy way for local businesses to get involved with their community. It doesn’t hurt to give them a shout out on social media as a thank you. Pay it forward!
- Create a sense of urgency. Let’s be honest, people tend to say to themselves, “I’ll donate later.” Well, now is the perfect time to send that last minute reminder. Let your potential donors know that the clock is ticking and THE TIME IS NOW!
- Be sure to say thank you. Pick up the phone and give a call to everyone who has already donated to you. Let them know you’re only (insert dollar amount here) away from getting to your goal. They may have suggestions of who to ask, or they may even donate again!
Ted Washburn is a first time rider who has already raised $3,350, surpassing his goal of $3,000! His daughter Beth was recently diagnosed with Chronic Lymphocytic Leukemia. She does not let her diagnoses change her lifestyle, as she completed her first marathon in April. Since Beth’s diagnosis, Ted realized the impact funds raised for Roswell Park, through events like The Ride For Roswell, and decided to register for this year’s Ride and set a high fundraising goal.
“I got the phone call no parent ever wants to get. After that, it was tears and prayers and then more tears and prayers. Then, using the example of strength and the spirit of resolve from our daughter, I decided to register for The Ride. So, I reached out to family, friends and business associates to help me achieve my goal, which I have exceeded three times and have more donations promised. I must admit I, as well as my daughter, were hesitant to ask for donations because her cancer is currently manageable but we’ve seen how important it is to find a cure. So, I’m ready to ride to the finish line. I pray whatever funds I have been blessed to raise for The Ride can help the fight for a CURE!!”
Funds raised through The Ride support the research and patient care programs that help people like the Washburn family.
Learn more about the research taking place at Roswell Park here.
1. Know your stuff
- When reaching out and asking for donations, people like to know exactly where their money is going.
- Check out our “Where the Funds Go” page to learn all about the projects and research that are able to happen due to the funds raised every year by dedicated riders.
2. Create a Personal Connection
- Everyone has been affected by cancer one way or another. The more you share your story the more of a connection people will feel.
- Potential donors want to feel a sense of closeness towards your cause.
3. Ask for a Specific Amount
- Take the burden off the donor by asking for a specific amount.
- It can be intimidating asking for money, so by asking a specific amount, the donor does not have to try and figure out what size of a donation is necessary.
4. Promote Yourself on Social Media
- Talk up your campaign on social media! People can share, retweet or like your stuff and that only helps you get the word out even more!
- Try posting something and then ask 5 friends to share your post. You’d be surprised with how quick your page can get around.
5. Reach Out to Local Businesses
- Local businesses love to get involved with their community.
- Think of any companies that you may already have existing connections with, research them, and tell them how this donation will be beneficial to them.
- Many businesses like to donate something more tangible than money. See if they are able to donate something like a gift basket that you can then raffle off.
6. Fundraising Events
- Fundraising events are a great way to get you closer to your goal. They encourage donor participation, community involvement and can be fun for the whole family.
- Events such as a carwash, auction, yard sale, restaurant fundraiser, or raffles are all great ways to get big bucks.
- The Ride for Roswell also has fundraising events you can attend, including Beers & Gears and Strikes for Bikes.
7. Don’t Forget to Say Thank You
- Make sure you’re acknowledging the people that donate to your ride. By sending them a personal letter, you’re letting them know how much they mean to not only your ride but Roswell as a whole.
Among the many perks and benefits that Extra Mile Club members receive for their fundraising accomplishment is a custom bike jersey. Our Peloton riders wear their jersey as they enter the Celebration of Hope, and hundreds of riders wear theirs on Ride Day.
We’re excited to announce the 2017 EMC Jersey design, featuring The Ride routes and elements of Buffalo pride. We hope you look forward to sporting this design!
Learn more about the Extra Mile Club.
Let’s be honest, fundraising can be tough and it may seem like you’ve already asked all your friends on social media to donate to your Ride. To help boost your fundraising efforts, we’ve compiled a list of 20 people you should ask to support you. If each person gives you just $10, you will have raised your $200 fundraising minimum! Give it a shot!
- Aunts, Uncles, Cousins and Grandparents
- Close Friends
- PTA Members
- Sports Team Members
- Church/Religious Organization Members
- Insurance Agent
- Business Organization/Civic Group members
- Teachers or Professors
- Optician or Optometrist
- Business Contacts or Vendors
Remember, almost half of donors don’t donate after the first ask. Life gets in the way sometimes and a friendly reminder can be key!
Worried about reaching your fundraising goal? Don’t be! Here are some of the best tips and tricks out there for you to try and watch your progress take off.
Don’t be boring – personalize your page! Studies have shown that personalized pages generate 20% more donations on average than those with generic copy. Log in to your Fundraising Dashboard and share the story of why you ride. Don’t forget to upload a picture!
Strategize your requests using the graphic to the right and reach $200 in no time!
Research shows that if you specify your ask, you’re more than likely to get that exact amount.
Keep asking. It’s true that almost half of donors don’t donate after the first ask, however, your family and friends want to support you, so don’t give up! Sometimes all you need to do is send a friendly reminder.
Ask your donors to ask others. Remind them that their employers may be able to match their gift, and that on average, every dollar donated to Roswell Park leads to an addition $13 in grant funding!
Don’t forget to download the Fundraising 101 Guide for other great tips!
This week’s #WhyIRideWednesday blog was written by Kristin Schalk.
This year will mark 14 years since I lost my mother to cancer. I was 15, she was 39. Every year, the Ride For Roswell falls on the same weekend that she passed away. I still remember every appointment, every procedure, every day filled with good news and bad news.
Cancer changes your life and the lives of those around you. It took away my best friend, my best confidant and my parent. Instead of mourning, I choose to make it positive and ride in her honor. She fought through two relapses and never complained no matter how sick she was. She fought hard and she taught me that you never give up, not even when it seems impossible.
I ride because Roswell doesn’t give up. Patients don’t give up. Families don’t give up. Nurses and doctors don’t give up. Researchers don’t give up. Roswell has helped treat many important people in my life, and I became a nurse to help people affected by cancer. My mother’s cancer is now considered very treatable and it’s because of places like Roswell Park that these miracles happen. It’s advances in treatment that gave me and my family time we would have lost.
Have you ever wondered how to get yourself into that VIP tent, set up along scenic South Lake on Ride Day? Riders who raise $1,000+ automatically become members of the Extra Mile Club (EMC). It’s easier than you think and there are several exciting perks to becoming an EMC member!
Not only will you get to show off the specialty jersey on Ride Day with pride, but you and a guest will be invited to join us under the EMC tent for breakfast, a catered lunch, cold beverages, a 10 minute deep tissue massage and so much more. It doesn’t stop there! You will also be invited to join us in the fall at the annual Above and Beyond Celebration, where you will be honored for all of your hard work along with our other top fundraisers, teams and volunteers.
All you have to do is ask. Ask you friends, family, neighbors and co-workers. Perhaps you’re a part of a club, organization or a sports team. Ask them, too! Research shows that if you specify your ask, you’re more than likely to get that exact amount.
Want to get a little more creative with your fundraising? Long-time EMC member and Team Captain, Cheryl Reinhardt, says “I collect cans and bottles from the people I work with. They know I give money to Roswell Park so they put them in a bag I have near my desk. It’s great way to save the environment and help a great cause.”
Registration for The 2017 Ride For Roswell has only been open for three weeks and first-time rider, David Berndt, has already raised an astonishing $4,300! We asked David what tips and advice he’d give other riders when fundraising. Here’s what he had to say:
Asking friends, family, co-workers, or strangers for money can be quite intimidating. In situations like door-to-door selling, or soliciting phone calls, one might have little hope to get a sale. But when it comes to raising money for community events such as the Ride For Roswell, hope is the contagious agent that helps individuals exceed their fundraising goals. Here are some helpful tips and tricks to kick start your fundraising efforts:
- Start early – Do not wait until a few weeks prior to the event to raise the minimum amount of money to secure your spot in the Ride. Use the upcoming 100+ days to push your fundraising efforts to more places and more people and allow them time to donate.
- The fundraising page – Utilize the fundraising template as a starting point for your personal fundraising page. Once you join a team, it is easy to edit and personalize your page to make it your own.
- Motivate the reader – Do not be afraid to share a brief, personal story about you or a loved one’s experiences with cancer. You will be amazed how easily the story flows once you start writing. Don’t be ashamed, we are all in this fight together. Sharing our stories keeps this team alive.
- The picture – Upload a photo that reflects the story you wrote about. Whether it is a cancer patient, your team at a past Ride, or just something you love to do. Keep the motivational energy flowing to inspire readers to donate to your page.
- Use the power of Social Media – With one click, stories on social media go farther and reach more groups of people than you could imagine. Post the link of your fundraising page on Facebook, Twitter, or even add it to your bio on Instagram, and watch how many people support and share your post. Think of a flow chart, every person that shares it has their own group of friends that see it, some of them you might not even know, giving you optimal exposure. Lastly, don’t be afraid to post the link multiple times, maybe once every two weeks or once a month.
All of these tips can help you build the best Ride For Roswell fundraising page, and allow you raise the most amount of money for your team. Each and every tip reflects and benefits the other, so make sure to touch on all of them.
Spread the word and train hard!!
There is no way to describe the feeling you receive when you ride your bike to the starting line at the Ride for Roswell. Looking around at all the riders, fighters, survivors, and supporters is absolutely incredible. The amount of love and support is overwhelming. Last year, as I stood at the starting line during a moment of silence, tears began to well up on my eyes. I couldn’t help but take that time to think about my dad who has been battling oral cancer since 2008. I thought about my grandpa and uncle who have lost the fight and the countless other individuals who have been affected. Every year, I am approached by complete strangers during the ride who remind me that I am not alone. Last year, a man rode up beside me and told me that he too was riding for my dad. That is why I ride. I ride to show others that they are not alone in this fight. To me, the Ride for Roswell is so much more than raising money to find a cure for cancer. Being able to ride is my way of saying thank you for saving my father’s life. It is my way of showing my gratitude for the memories that I can continue to make with my dad. Riding is a way to show how grateful I am that they accepted me as a patient and performed my thyroidectomy. It is a way to show how thankful I am to the doctors and nurses that gave me so much hope through life’s toughest struggles. It continues to be a way to remember my uncle and grandfather. Ultimately, it is a way to show others that we are here for them. No one fights alone.
This blog was written by rider, Lindsay Struwe.