An Inspiring Little Girl and the Roswell Park Alliance
The inaugural Ride for Roswell was on June 29, 1996, but the idea started seven years earlier. That’s when the founder of the event, Mitch Flynn, owner of advertising agency Flynn & Friends, was introduced to four-year-old Katherine Gioia as part of a video shoot for Roswell Park. This engaging little girl was battling a rare form of cancer and, sadly, passed away within a year of her diagnosis.
Katherine’s mother Anne and aunt Donna founded the Roswell Park Alliance in memory of Katherine’s brave battle, and focused their efforts on raising money for cancer research and care. Inspired by the little girl and the passion behind the Roswell Park Alliance, Mitch Flynn volunteered with the Alliance and began helping with black-tie events like All Star Night.