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Introducing Orange DreamCycle – the Ride’s 25th Anniversary Ice Cream

2020 is a special year for the Ride and our friends at Tops Friendly Markets wanted to give our community a little something extra to celebrate our 25th anniversary. 

Introducing the Ride’s very own ice cream! 

Say Hello to ORange Dreamcycle

This light and refreshing treat bursts with a delicious orange flavor, which is perfect to enjoy as the weather begins to warm up. And the best part? A portion of all sales will go back to the Ride! So while you’re enjoying a scoop (or two!) of this dessert that’s made with no artificial flavors, no partially hydrogenated oils, and no high fructose corn syrup, you can feel great because you’re also giving back to cancer patients in Western New York.

“This is a very special year for the Ride for Roswell, so it’s just wonderful that Tops — which is such a great partner to us in so many ways — designed this ice cream to honor the Ride and its legacy while also supporting our mission.  I know I speak for everyone at Roswell Park and at the Ride when I express my gratitude for Tops’ continuing relationship with us and for helping ease the cancer journey for our patients while we continue our search for a cure,” says Candace S. Johnson, PhD, President and CEO, Roswell Park Comprehensive Cancer Center.

Tops has been a longstanding Revolution sponsor for the Ride for Roswell and we can’t thank them enough for all they do for us. 

Pick up a carton of Orange DreamCycle at any local Tops location!

Cancer Never Stops, and Neither Does Tops

Every Buffalonian knows that Tops never stops giving us more. It’s a phrase every Western New Yorker has grown up hearing on the radio or seeing on TV. And since they’re one of the Ride’s Revolution sponsors, our community couldn’t agree more. 

Tops Friendly Markets came on board as an official Ride sponsor in 2014. What started as standard sponsorship quickly grew and evolved as the years progressed. Today, Tops comes to the Ride with a full team of do-gooders – employees stock the food tent and the rest stops, jump on their bikes and ride, fundraise and ensure all Ride Day volunteers are fed. And Tops’ vendors and employees make it all possible. 

How It all started

According to Kathy Allen, Senior Manager of Community Relations, Tops’ enthusiasm and dedication to the Ride start from the top, with Chairman and CEO Frank Curci and President and COO John Persons leading the charge. They embrace the cause and make sure the entire company is aware of how to participate – whether that’s riding, donating, volunteering or being a virtual rider. Their passion trickles down throughout the entire corporation, and, as a result, the Tops team sees quite the turnout.

Last year, more than 100 Tops employees came out to the University at Buffalo for the 2019 Ride for Roswell. It’s a real group effort but something that they all enjoy; this day is something they look forward to – from the executive committee to store cashiers and their friends and family, according to Courtney Mailhot, Community Relations Coordinator at Tops. 

Why does the cause matter so much? Because it’s something that everyone at Tops understands and can relate to.

“If you haven’t personally been affected by a loved one, then you probably have a co-worker or a neighbor who has,” Kathy said. “It’s a relatable event that everyone wants to try and help.

“People have that integrity with wanting to be involved with Roswell because they know that the dollars are well invested. The impact is not only on the local community, but even beyond that … You can really make a difference.”

To date, the Tops team has raised more than $260,000 for Roswell Park. Here’s what some of their employees have said about why the Ride matters to them.

Testimonials from the tops team

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CONTACT

office address

Elm and Carlton Streets
Buffalo, NY 14263

phone number

716-THE-RIDE
716-843-7433

Important info

RIDE FOR ROSWELL 2021

Saturday, August 7

EVENT LOCATIONS

University at Buffalo
Grand Island, West River Parkway
Buffalo Outer Harbor
Niagara County Community College
Buffalo RosRoll

PROCEEDS DIRECTLY BENEFIT